"It has been a rough stretch for Tesla. The once-dominant electric car company has seen plummeting sales across multiple continents. It faces tough competition from an explosion of sophisticated electric car manufacturers in China. The Cybertruck, its only major model release in recent years, has been a flop. And Republicans' " Big Beautiful Bill" kills federal tax credits for electric vehicles, and kneecaps Tesla's profitable business of selling emissions credits."
"Musk has undoubtedly done damage to the company he fashioned into a powerhouse; his reputation is a major driver of Tesla's weak sales. Yet Tesla's board dearly wants him to be more involved,not less. Last week, it offered Musk a compensation package that would make the richest man on earth significantly richer if he hits a series of audacious sales and profit targets."
Tesla has experienced plummeting sales across multiple continents and faces intense competition from a rapid expansion of sophisticated electric vehicle manufacturers in China. The Cybertruck failed to deliver a successful new model launch. Federal policy changes eliminated tax credits for electric vehicles and weakened Tesla's business of selling emissions credits. A significant portion of Tesla's customer base has become hostile to CEO Elon Musk after his political financing and chaotic actions related to DOGE that contributed to federal layoffs and institutional disruptions. The Tesla board nonetheless seeks greater Musk involvement and proposed a compensation package tied to ambitious sales and profit targets. CFRA Research analyst Garrett Nelson identifies the July 4th bill as a pivotal shift affecting Tesla.
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