"If you're like most people, Toyota is already a part of your life in one way or another. The odds are pretty good that your last Uber driver picked you up in a Camry, your little brother's first car was a Corolla, your mom has a RAV4, and your favorite college professor drives a Prius. Heck, you might have a Toyota in the garage yourself. They're practically unavoidable."
"Most automakers are known for their one thing, and Toyotas are synonymous with being safe, reliable cars. But what sets Toyota apart is its variety. The global auto giant has the largest vehicle offering of any car brand currently on the market. And though Toyota is better known for its lineup of steady, norm-core vehicles, the company is increasingly turning heads with its track-oriented sports cars and, now, a hefty lineup of off-road-ready trucks and SUVs."
Toyota is ubiquitous in everyday life, with common models including the Camry, Corolla, RAV4, and Prius. The brand is known for safety and reliability. Toyota offers the largest vehicle selection of any car brand worldwide. The company is expanding beyond norm-core vehicles into track-oriented sports cars and a substantial lineup of off-road-ready trucks and SUVs. Toyota organized a two-day trail ride featuring its all-new Tacoma, 4Runner, and Land Cruiser in Moab, Utah. Moab is a small desert town of roughly 5,000 people centered on adventure tourism, featuring red-rock desert, slickrock formations, canyons, and arches. Popular trails include Hell's Revenge, Poison Spider Mesa, Fins and Things, and Moab Rim.
Read at www.esquire.com
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