Jony Ive's Ferrari looks nothing like a Ferrari

Ferrari introduced the all-electric Luce at Vela di Calatrava near Rome, positioning it as a highly anticipated but heavily hyped EV. The vehicle arrives later than many automakers that have reduced or canceled EV plans. Despite the Ferrari name, the Luce’s design departs from typical Ferrari styling and instead resembles an Apple product, with smooth, rounded exterior lines. The design work involved LoveFrom, the firm led by Jony Ive and Marc Newson, linking the project to Apple’s design influence. Ferrari fans have reacted strongly, with excitement mixed with frustration over the departure from expected Ferrari aesthetics.

"Ferrari makes some of the fastest cars on the planet, so it's anyone's guess how the Italian automaker ended up being so incredibly late to the EV party. Long after most automakers have drastically scaled back their EV ambitions, cancelled battery-powered models, or curtailed factory plans, Ferrari emerges from the shadows with a real weird one: the all-electric Luce."

"Ferrari unveiled the Luce Monday at the Vela di Calatrava, a massive architectural sporting complex located on the outskirts of Rome. In many ways it's the most anticipated and also the most over-hyped EV to come out since battery-powered models first arrived on the scene. An electric Ferrari! This is a huge deal!"

"But the Luce looks almost nothing like a Ferrari. In fact, it looks more like something Apple would make. Which makes sense because the Luce was designed with help from LoveFrom, the design firm helmed by famed Apple designer Jony Ive and his partner Marc Newson. This is basically as close as we'll get to an Apple car."

"The exterior is certainly smooth and rounded like an Ive-designed Apple product. The Autopian said it was akin to a Magic Mouse, and honestly, where's the lie? (Fortunately, the charge port is not located on the underside of the Ferrari.) Ferrari fans are, understandably, apoplectic about the Luce."

Read at The Verge