"The LS Concept is wrapped in a cylindrical LED screen that's always moving, cycling through textures and color palettes that wash over the car's matte metallic finish."
"The front has no grille at all, just a wide bar of white light, a dark glassy face, and some sharp diagonal cuts at the lower corners."
"The greenhouse is so long and flat it forces you to rethink what a luxury car is supposed to look like."
The LS Concept, showcased at Milan Design Week, features a long-body, flat-roofed design with twin rear axles, focusing on passenger comfort. Lexus's Chief Branding Officer stated that the 'S' in LS now signifies Space rather than Sedan. The vehicle is presented within an installation called SPACE, surrounded by a dynamic LED screen that enhances its visual appeal. The design eliminates traditional elements like a grille, opting for a minimalist approach with sharp light signatures, challenging conventional luxury car aesthetics.
Read at Yanko Design - Modern Industrial Design News
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