Following the exit of Omead Afshar, Elon Musk has assumed control of Tesla's sales operations in Europe and the United States. Tom Zhu will manage sales in Asia and global manufacturing. Tesla experienced a drop in vehicle deliveries, with forecasts estimating a decline of approximately 12% year-over-year, leading to expectations of a second consecutive drop in annual sales. The company's new-vehicle registrations in Europe have fallen significantly, with Musk's reputation affecting demand in critical markets. Analysts predict Tesla will deliver fewer vehicles annually in the coming years due to these challenges.
Elon Musk has taken direct oversight of Tesla's sales in Europe and the U.S., following the departure of longtime deputy Omead Afshar, amidst declining vehicle deliveries.
Musk and Tom Zhu are restructuring leadership roles as Tesla seeks to recover from a drop in vehicle sales with deliveries likely down 12% year-on-year in Q2.
With Tesla's new-model registrations in Europe plunging, especially as competitors from China gain traction, the company is preparing for a second annual sales decline.
Musk's negative perception in key electric markets such as Germany and the UK, coupled with delays in affordable vehicle rollouts, adds to Tesla's demand challenges.
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