"Over 110,000 Cayenne EV configs in 4 days and 10,500 users registered real purchase interest. The wide range of customization options means the likelihood of seeing two identical Cayenne EVs is slim. It has a starting price of $110,350 in base trim, but the 1,000+hp Turbo starts at $165,350. Are potential buyers interested in the new electric Cayenne? Porsche seems to think so, pointing to the 110,000 completed configurations on its U.S. website in the first four days after the new EV was unveiled."
"One explanation for this potential interest could simply be that the new Cayenne configurator is a lot of fun to play around with. I know because I configured my own a few days ago, although I built my dream Cayenne EV on a European website, not the U.S. one, so my configuration didn't count toward this figureyou can see what resulted in the gallery below."
"You can order it in one of 13 different exterior colors paired with 12 interior combinations and there are nine available wheel designs, most of which have different available paint finishes. This means there are thousands of individual combinations that buyers can choose, especially if you take all the other cosmetic and comfort options that are available, so the chances of seeing two Caynne EVs in identical spec are slim."
Porsche recorded over 110,000 saved Cayenne EV configurations on its U.S. website within four days and 10,500 people registered interest in ordering. Base trim starts at $110,350 while the 1,000+ hp Turbo begins at $165,350. Buyers can choose from 13 exterior colors, 12 interior combinations and nine wheel designs with multiple paint finishes, producing thousands of unique combinations. The configurator’s appeal likely boosts engagement but saved configurations will not all translate into orders. The 10,500 registered buyers equal roughly half of the Cayenne nameplate’s 2024 U.S. sales of over 22,000 units. The new Cayenne adopts a markedly different design direction from previous generations.
Read at insideevs.com
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