"In the first nine months of 2025, Porsche's operating profit plummeted by 99 percent compared to the same stint the year before. Yep, 99 percent. Profit has tanked for the auto brand with a track record of making billions. The reasons for Porsche's misfortune are no secret. There's the hugely expensive product strategy shift that saw the dramatic scaling back of EV plans."
"Costing $109,000 for the Cayenne, and $163,000 for the turbo version (£83,200 and £130,900 respectively in the UK), Porsche will be hoping that this, its first ever fully electric SUV, will present better long-term value for money than its formidable Taycan has, which saw unlucky owners lose half the value of the car in its first six months, pushing some into negative equity on the vehicles."
"The Cayenne Turbo shifts from 0 to 62 mph in 2.5 seconds, from 0 to 124 mph in 7.4 seconds, and goes on to a top speed of 162 mph. A new drive system develops up to 850 kW (1,156 PS) and up to 1,500 Nm of torque when the cars' Launch Control is activated. Interestingly, borrowing an innovation from motorsports, the Turbo has direct oil cooling of the electric motor on the rear axle for high continuous output."
Porsche suffered a 99 percent drop in operating profit in the first nine months of 2025. The company scaled back EV plans, cancelled in-house battery projects, and refocused on combustion and hybrid models. US tariffs and a weakened Chinese market compounded losses. Porsche unveiled the final production Cayenne Electric and Cayenne Turbo as its first fully electric SUV offerings. Prices start at $109,000 for the Cayenne and $163,000 for the Turbo. The Cayenne Turbo produces up to 850 kW (1,156 PS), up to 1,500 Nm of torque with Launch Control, rapid acceleration, and direct oil cooling for sustained output.
Read at WIRED
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