Rivian will deliver the first R2 SUV vehicles to customers on June 9. The company has been ramping up production to release the R2, a more affordable SUV designed for a broader market than the current R1 lineup. The initial R2 trim starts just under $60,000, and Rivian plans a “standard” version starting at $48,490 in 2027. Rivian also teased a more affordable version starting around $45,000 late next year. Rivian expects strong impact from the R2, with CEO RJ Scaringe calling it possibly the most important launch to date. The company targets up to 25,000 deliveries by year-end and aims for the R2 and R3 to help achieve profitability for the first time since 2009.
"Rivian has finally revealed that the first customers of the company's new R2 SUV will get their vehicles on June 9. The automaker has spent the last few months ramping up its efforts to release the R2, which is more affordable and aimed at a larger market than its current R1 lineup. The new SUV will initially be available in a trim that starts just under $60,000, though Rivian has announced plans to release a "standard" version that starts at $48,490 in 2027."
"The company has teased an even more affordable version "starting around $45,000" late next year - a price tag Rivian has promoted since the R2 reveal in 2024. Rivian has high expectations for the R2. Founder and CEO RJ Scaringe has said it is "maybe the most important thing we've launched to date.""
"The company is betting on an extremely fast ramp-up, with as many as 25,000 vehicles delivered by the end of this year. Ultimately, Rivian hopes the R2 and its hatchback sibling, the R3, will help the company turn a profit for the first time since its founding in 2009."
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