"Tesla is only a few months away from its planned Roadster demo, and it might be getting a fresh new logo to boot. The automaker filed two new trademark applications on Tuesday with the United States Patent and Trademark Office. One of the filings shows a sleek design featuring three minimalist lines that appear to form a vehicle. The second application is for the styling of the name. The company submitted protections for "Roadster" in an all-caps styling with a stretched shape and segmented letters."
"At the time, a source with knowledge of the issue said the vehicle was at least two to three years from production. Elon Musk has hyped up the revamped Roadster over the past few months. He has said the vehicle will be able to fly. In a January interview, Musk said "if safety is your number one goal, don't buy the Roadster," adding that it would be the "best of the last of the human-driven cars.""
Tesla filed two trademark applications with the United States Patent and Trademark Office for Roadster branding: one depicts a sleek three-line vehicle motif and the other shows an all-caps, stretched and segmented wordmark. The filings indicate the marks have not yet been used on commercial vehicles and were submitted on an intent-to-use basis to secure nationwide priority. Work on the Roadster ramped up last summer, and insider-seen designs suggested a two-seater with butterfly doors and a production horizon of roughly two to three years. Elon Musk has promoted bold features including flight capability and previously targeted April 1 for a demo.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]