"Volkswagen's past may be checkered in controversy, but its core mission has always been about creating smart, accessible vehicles that the public wants to drive. Its true first generation of consumer EVs? Not that. Not by a long shot. VW admits this, openly, and promises that it's working to create more "likeable" electric cars to get back to its roots."
"Likeable is a really generic term. What does that mean exactly? For some, likable might mean reliability. For others, it's pleasing aesthetic visuals (Mindt has previously said this is why VW modeled the ID.Every1 around the three-fifths and golden ratio design principles). It's an overly broad use of the term; however, the Germans are clearly looking to tackle every side of the definition in its next generation of EVs."
Volkswagen is shifting EV strategy to appeal to mainstream buyers rather than early adopters. The company will prioritize creating more likeable electric cars with familiar, car-like designs instead of exotic, refrigerator- or spaceship-like forms. The approach includes addressing aesthetic and functional flaws from early EVs, such as unnecessarily shortened hoods and lost front-end space. Design principles like the three-fifths and golden ratio influenced previous models and will inform future work. The company plans to revamp building and marketing of EVs to emphasize reliability, pleasing visuals, and broader consumer appeal.
Read at InsideEVs
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