Volkswagen is shifting back to physical controls in its vehicles, as CEO Thomas Schafer declares them a "non-negotiable" aspect of design. The brand previously moved towards touch-sensitive controls, which did not resonate well with consumers. Schafer criticized the trend of iPhone-like designs and emphasized the need for intuitive physical buttons and door handles. This change reflects a broader industry trend as automakers respond to consumer dissatisfaction with touchscreen interfaces, aiming to enhance user experience and restore brand identity.
"CEO Thomas Schafer stated, "I said, listen, there's two things that are absolutely non-negotiable for me: door handles and buttons. I don't understand why anybody would have [touch-sensitive] sliders.""
"Volkswagen's shift back to physical controls is a response to consumer pushback against touch-sensitive interfaces, which many found less intuitive and user-friendly."
Read at insideevs.com
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