Volkswagen has launched a subscription service for UK customers that allows them to unlock additional power in its electric ID.3 vehicles. Customers can opt for a monthly fee of £16.50, an annual fee of £165, or a one-time lifetime payment of £649. The company emphasizes that this model provides flexibility, with the upgrade remaining intact if the vehicle is sold. Despite the innovation, some customers find the idea controversial, feeling they should not have to pay for features pre-existing in their cars, similar to trends seen with other manufacturers like BMW and Mercedes.
Volkswagen introduced a subscription model for its ID.3 electric cars, allowing customers to pay for an optional power upgrade at £16.50 per month or £165 annually.
The lifetime subscription option for the power upgrade costs £649 and is tied to the car, remaining valid even if sold to a new owner.
VW's spokesperson noted that providing customers the choice to enhance their car's engine power is a long-standing practice seen in petrol and diesel vehicles.
Some customers have expressed concerns about subscription models, as they may feel obligated to pay for features that are already built into their vehicles.
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