"Data reported by Reuters shows monthly registrations of Tesla automobiles-an accurate way of measuring sales-halved compared to the same month in 2024 in the continent's main markets: down 58 percent in France, minus 59 percent in Sweden, and down 49 percent in Denmark. In Germany, where the Elon Musk-controlled automaker has its only European plant, on the outskirts of Berlin, recorded just 750 vehicles sold in October, less than half the number sold a year earlier."
"The numbers for the first 10 months of 2025 expose a structural crisis. Tesla lost about 30 percent of European sales compared to the same period in 2024, according to data from the European Automobile Manufacturers' Association, the body that groups the industry's manufacturers on the Continent. Tesla's market share in the electric car segment fell from 12.6 percent in May 2024 to 7.2 percent in May 2025, according to analysis by Schmidt Automotive."
Monthly registrations of Tesla vehicles in Europe's main markets halved year-on-year in November 2025, with declines of 58% in France, 59% in Sweden and 49% in Denmark. Germany sales fell to just 750 vehicles in October, less than half a year earlier. Norway was an outlier, with registrations nearly tripling to 6,215 units. Tesla lost about 30% of European sales in the first ten months of 2025 versus 2024, and market share in the electric segment fell from 12.6% in May 2024 to 7.2% in May 2025. Volkswagen and BYD outsold Tesla in key periods. Political controversies involving Elon Musk triggered boycotts and corporate divestments in Germany.
Read at WIRED
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