""We built this to be a 100-year venture from every little aspect of what we've done. We built it to be for the performers and for the guests. We didn't build it to say, 'Let's maximize profits.' [Though] sometimes when you do that, you actually maximize profits, because people say, 'This is so special.'""
"The Hand & The Eye is a theater, club, school, and networking spot for the magic-inclined. But ultimately, it's an ode to mid-century Chicago-style magic: point-blank, reality-shattering card tricks that filled the city's taverns as magicians walked from table to table, casually blowing people's minds with nothing more than."
The Hand & The Eye, located in the historic McCormick mansion, is the largest magic venue globally, featuring a $50 million investment by Glen Tullman. The venue offers a unique experience for guests, combining intimate rooms and larger theaters for a three-hour magic show. Tullman emphasizes the importance of creating a special environment for both performers and guests, aiming for a long-term venture rather than immediate profit maximization. The venue celebrates mid-century Chicago-style magic, providing a nostalgic and immersive experience.
Read at Fast Company
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