"Counter Service's menu offers a variety of sandwiches served hot, including options like the Italian-inspired pork and broccoli rabe sandwich and all-day breakfast choices such as the Sausage and Cheddar with soft scrambled eggs, garlic sausage, chive mayo, crispy potatoes, cheddar, and pickled jalapeños."
"Menu highlights include the Green Goddess Chicken Club with warm pulled chicken, house-made avocado-green goddess spread, bacon, aged cheddar, shredded lettuce, and red onion, as well as The Baron featuring paper thin slow roasted beef, aged white cheddar, watercress, horseradish, and mayo."
"Counter Service also offers sides like potato salad and chickpeas with feta, along with sweets such as the malted cookie crisp, which consists of chunks of chocolate chip cookies tossed in malted milk and twice baked."
Counter Service, founded by Steve Ells, opened its first Brooklyn location in Williamsburg on April 15. The chain, which started in Manhattan in 2025, features a menu of house-roasted meats, homemade sauces, and artisanal bread without processed ingredients. Chef Andrew Black, a former sous chef at Eleven Madison Park, serves as Chief Culinary Officer. The menu includes a variety of hot sandwiches, sides, and sweets, with highlights like the Green Goddess Chicken Club and The Baron. The Williamsburg location operates daily from 8 a.m. to 8 p.m.
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