Mark Anthony Group of Companies announces plans to acquire The Finnish Long Drink

""Our focus has always been on building and scaling brands that stand out in their category and resonate with consumers," said Phil Rosse, CEO, The Mark Anthony Group of Companies. "Long Drink has already established strong momentum and a clear point of difference in the RTD space, and we see a meaningful opportunity to build on that success by expanding its reach and bringing it to more consumers.""

""Long drinks have been around in Finland for generations," said Taipale, co-founder and CFO of The Finnish Long Drink. "When we set out to launch The Finnish Long Drink, we wanted to create a brand rich with tradition for generations to come.""

""We've got an incredible fanbase and team that has propelled The Finnish Long Drink to be one of the breakout RTD brands, but many consumers are still yet to try it. Joining The Mark Anthony Group of Companies to leverage their track record of scaling iconic RTD brands gives us a huge opportunity to accelerate growth and introduce Long Drink to a much broader audience," said Burns, co-founder and CEO of The Finnish Long Drink."

The Mark Anthony Group of Companies has acquired The Finnish Long Drink to accelerate its growth and expand its availability in North America. The Finnish Long Drink, founded by Finnish entrepreneurs, has gained popularity since its U.S. launch in 2018. The drink has a rich heritage dating back to the 1952 Helsinki Summer Olympics. Co-founders express excitement about leveraging the Mark Anthony Group's expertise to reach a broader audience and build on the brand's existing momentum.

Read at Bevindustry