Coors Light is launching 'The Patrick Plunge', a cold plunge experience shaped like Patrick Mahomes' head to celebrate summer. The event will debut at KC Live! on July 19, 2025, allowing 60 fans to participate by donating $15 to the 15 and the Mahomies Foundation. Additionally, 45 limited-edition Mini Patrick Plunges will be launched on July 15 for $40, supporting the same charitable initiative. This campaign fuses sports, wellness, and charity, creating a memorable experience for fans while celebrating Mahomes' influence in football.
The Patrick Plunge offers fans a unique cold plunge experience shaped like Mahomes' head, inviting them to step into his legendary chill zone.
Coors Light is introducing limited-edition Mini Patrick Plunges for $40, with proceeds benefiting the 15 and the Mahomies Foundation.
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