'Is the cheese pull challenge accepted?': Chili's and TGI Fridays reignite their rivalry over mozzarella sticks on social media

The rivalry between TGI Fridays and Chili's escalated as TGI Fridays launched a new menu highlighting their mozzarella sticks, directly targeting Chili's on social media. They confidently claimed, 'Y'all are not mozzarella stick people. We are.' Chili's responded with sarcasm, highlighting TGI Fridays' declining presence. The feud took a twist with TGI Fridays admitting the original jab was a marketing stunt. Fans chimed in, referencing TGI's financial struggles, including recent bankruptcies, and older legal issues regarding their mozzarella sticks. Both chains continued to banter, fueling the ongoing competition.

Somebody tell ????️ to stay in their lane. Y'all are not mozzarella stick people. We are. That's it. That's the tweet.

The gag is this wasn't even a real tweet ????.

Read at Fast Company