Cocktail menu prices can be higher than expected because they include bartender labor and the cost of ingredients, not just the act of serving a drink. Some expensive cocktails may still be overpriced when they rely on lower-quality components such as artificial sour mix, especially when the most costly item is a large frozen daiquiri. Higher-quality ingredients can justify the splurge, particularly when a cocktail is a twist on a classic or modern classic made with quality vermouth and authentic spirits. Asking questions about what goes into a drink helps determine whether the price matches the ingredients and overall value.
"“For me personally, the value is always in the ingredient,” Nicoll tells us. “I most often notice cocktail menus that feature high prices for drinks made with lower-quality ingredients.” For instance, if the costliest offering on a cocktail menu is a gargantuan frozen daiquiri, there's a sporting chance that it'll be made with artificial sour mix or other lower-quality ingredients (aka it's overpriced)."
"“If I see a twist on a classic or modern classic cocktail using quality ingredients at a fair price, I will always lean in that direction,” says Nicoll. “Examples might include the type of vermouth used or spirits that are 100% authentic without any added coloring”"
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