"The experience of bringing Bar Chef from Toronto to New York City has been absolutely incredible. It was a fairly quick renovation process, it was basically ready to go. As soon as I saw the space, I knew that it would be the perfect fit for our concept and we have this beautiful kind of elongated space here, which is very similar to the space that we have in the Vibe in Toronto."
"This new addition of this beautiful rooftop here, which opens up at the Empire State Building, we have our modernist counter here, which really showcases all the chefs and the work that they put towards the program. From a guest perspective, you can sit at the counter and see and be immersed into the world of modernists and the modernist cocktail."
Frankie Solarik opened a second BarChef location in Midtown Manhattan, adding an Empire State Building rooftop to the Toronto-based modernist cocktail concept. The space required a fairly quick renovation and features an elongated layout similar to the Toronto flagship, including a modernist counter that showcases the chefs and their program work. Guests can sit at the counter and watch and be immersed in modernist cocktail preparation. The New York expansion was driven by the challenge of entering an established cocktail community and by a desire to present a differentiated, science-and-storytelling-driven approach to the craft and guest experience.
Read at www.amny.com
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