William Elliott, Bar Director at Tigre, emphasizes the importance of exploring unique spirits through his menu of sonic cocktails, which blend tonic and soda water with various flavors. This innovative approach encourages customers to try unconventional bottles that they might otherwise overlook. By focusing on flavor rather than traditional spirit categories, Elliott aims to demystify the experience of trying new and obscure ingredients, making it accessible and enjoyable for everyone, regardless of their familiarity with specific spirits.
"When I'm made aware of new bottles coming to market - things that are a little more on the fringes of public awareness - I'll find a way to wrap my head around it."
"These are good low-ABV drinks. And with a sonic, I'm just trying to get people to say, 'I like that flavor.'"
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