The article narrates how Wyatt Russell and Rich Peete became business partners and friends largely due to the intuition of their wives, Meredith Hagner and Traci Carlson, who recognized early on that the two would connect. Initially reluctant, Wyatt and Rich eventually bonded over shared interests, leading to Rich's casual idea of creating a refreshing hard seltzer called "Lake Water." This conversation marked the beginning of their entrepreneurial journey, culminating in a brand that emphasizes authenticity and the joys of lake life, showcasing how personal connections can lead to successful ventures.
The effortless, unexpected conversation about making a better hard seltzer became the spark for a premium canned cocktail brand rooted in friendship and lake life.
Meredith and Traci, through their friendship nearly two decades ago, recognized that their husbands were destined to connect long before Wyatt and Rich did.
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