"But there are also some interesting new headwinds in the industry, some of which seem at odds. We're drinking lighter, less and earlier and looking for connection outside of our phones. Fair enough. But the Bacardi report also suggests we want something a LOT more immersive when we go out. "The cocktail is evolving from product to performance. It's a creative act - one that reflects how people want to express themselves, connect with others and celebrate culture in new, fluid ways." said Martin Raymond, co-founder of The Future Laboratory."
"The report identified five macrotrends for the new year. Among them: Afternoon Society: "Daycaps" are now a thing, with smaller, earlier-day indulgences replacing late-night boozing, primarily led by younger, legal-aged drinkers. "Gen Z isn't drinking less, they're simply drinking earlier, lighter and with more intention," said Sean Kerry, vice president for global on-trade for Bacardi. Rewilding Connection: We're going analog. The survey showed that 84% of consumers think"
Consumers are shunning screens and seeking analog connection when socializing. Drinking patterns are shifting toward lighter, earlier "daycaps" with smaller afternoon indulgences. Simultaneously, consumers expect more opulent, immersive experiences during nighttime outings. Popular formats include Margaritas leading cocktails and ready-to-drink (RTD) options growing in prominence. Nostalgia and fruity flavor profiles continue to shape drink choices. The cocktail is evolving into a performance and a mode of creative self-expression connecting people and celebrating culture. Five macrotrends, including Afternoon Society and Rewilding Connection, are shaping these behaviors. Younger legal-aged drinkers are leading the shift to daytime drinking.
Read at InsideHook
Unable to calculate read time
Collection
[
|
...
]