Equal Origins Says 'Raise Your Cup' for the Women Who Grow Coffee

"Raise Your Cup is designed to be a low-barrier, highly visible way to shine a light on work that, far too often, is unseen and therefore undervalued. The campaign coincides with the United Nations' designation of 2026 as the International Year of the Woman Farmer, a global platform designed to provide lasting change across numerous agricultural sectors."

"The Raise Your Cup campaign represents the first activation of Kindred Sparks, a non-competitive initiative led by Equal Origins designed to spur gender equity improvements among coffee businesses. The campaign also promotes Equal Origins' field-tested tools, including its flagship Gender Equity Index, a free diagnostic tool for organizations that provides analysis of current practices and guidance toward gender equity."

Equal Origins is launching Raise Your Cup, a campaign to increase visibility and recognition of women working in global coffee and cocoa supply chains who remain undervalued despite powering these industries. The initiative aligns with the United Nations' designation of 2026 as the International Year of the Woman Farmer, providing a platform for lasting agricultural change. The campaign begins with merchandise sales and social media engagement during Women's History Month and International Women's Day, encouraging participants to share photos raising their cups with specific hashtags. Raise Your Cup represents the first activation of Kindred Sparks, a non-competitive initiative promoting gender equity among coffee businesses. Equal Origins provides free diagnostic tools, including its Gender Equity Index, to help organizations assess and improve gender equity practices.

Read at Daily Coffee News by Roast Magazine