Starbucks is expanding two coconut water-based drinks, the Coco Matcha and Coco Cold Brew, which layer matcha or cold brew foam on top of coconut water. The drinks were tested in July through a five-store "Starting 5" innovation program and are now being trialed in over 400 additional locations. The rollout begins August 21 across New York City, Los Angeles, and select Midwestern cities including Cedar Rapids, St. Louis, Springfield, South Bend, Madison, and Milwaukee. Starbucks is emphasizing health and wellness innovations, plans a protein cold foam launch later this year, and will release the Pumpkin Spice Latte on August 26, 2025.
The coffee chain has announced the expansion of two new drinks, the Coco Matcha and Coco Cold Brew. They layer matcha and cold brew foam, respectively, on top of coconut water. Starbucks is expanding these drinks to more stores as part of its "plan to accelerate health and wellness innovation," the chain told Fast Company. In July, Starbucks tested the duo in New York City as part of its "Starting 5" innovation program.
The Coco Matcha and Coco Cold Brew must have gone over well, as Starbucks is testing them in another 400-plus stores. Starting today, August 21, the coconut water-based drinks will roll out at locations across New York City, Los Angeles, and select cities in the midwest. Starbucks told Fast Company that the latter list includes: Cedar Rapids, Iowa St. Louis, Missouri Springfield, Illinois South Bend, Indiana Madison, Wisconsin Milwaukee, Wisconsin
The company appears to be leaning into its focus on health recently. It's also aiming to launch protein cold foam later this year, after seeing a 23% year-over-year increase in cold foam modifications, CEO Brian Niccol stated during Starbucks' third-quarter earnings call in July. He added that Starbucks also tested the protein cold foam through the Starting 5 program. But if you still want pumpkin over coconut, don't fret: Starbucks' Pumpkin Spice Latte makes its 2025 debut on Wednesday, August 26.
Collection
[
|
...
]