""How does The Hershey Co. continue to position Reese's as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built Reese's trust in the first place?""
""Hershey is committed to making products consumers love and that means continually reviewing our recipes to meet evolving tastes and preferences.""
Hershey announced it will return to classic recipes for all Reese's products by 2027, following criticism from Brad Reese, grandson of the brand's founder. Some Reese's products had been made with less chocolate due to high cocoa prices. Hershey will also enhance its sweets portfolio by transitioning to natural colors and improving Kit-Kat's recipe. The company plans to increase research and development funding by 25% to meet evolving consumer preferences and tastes.
Read at ABC7 Los Angeles
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