Brands, including luxury fashion houses, workwear retailers, and banks, are increasingly establishing coffee shops worldwide, expanding beyond traditional retail experiences. This trend includes notable openings such as Ralph's Coffee, Uniqlo Coffee, and Maison Kitsuné's Café Kitsuné. Following the Covid pandemic, there is a renewed focus on creating 'third places' for social interaction outside home and work. The primary aim is to enhance customer experience and brand visibility, with retailers hoping to immerse customers in a welcoming environment that reflects their brand ethos.
Around the world, brands ranging from luxury fashion houses to workwear to banks are opening up coffee shops. The phenomenon of retailers hosting coffee shops isn't exactly new.
Post-Covid, there's been a resurgence of interest in preserving or even establishing 'third places,' which refers to places to spend time outside of home and work.
Uniqlo opened a coffee shop-its first in North America-at its store on Fifth Avenue to 'enhance the shopping experience' for customers and project a welcoming brand persona.
Café Kitsuné opened in 2013 in Okayama, Japan, marking the beginning of coffee operations for France's Maison Kitsuné in Asia.
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