"Spanning nearly 14,000 square feet across multiple levels, the space feels less like a store and more like a choose-your-own-adventure for the caffeinated. On the ground floor, the "taste and discover" area encourages self-guided sampling, letting visitors explore different blends without the pressure of a line or a pitch. Nearby, a "coffee theatre" hosts rotating masterclasses, offering just enough education to make you feel smarter about what's in your cup without devolving into homework."
"The flagship also features a barista-led coffee bar for any quick caffeine questions, as well as steaming pours and gentle nudges toward new flavors, but the real surprise waits downstairs. There, the Hidden Cup Coffee Bar leans playful and slightly speakeasy, serving exclusive recipes and seasonal zero-proof coffee cocktails. Elsewhere, the Nespresso Lounge shifts the mood again, inviting guests to sit, sip and linger. Self-service machines are set up to encourage experimentation and a bit of hands-on confidence-building."
A nearly 14,000-square-foot Nespresso flagship at 85 Fifth Avenue in the Flatiron District spans multiple levels and prioritizes experiential retail. The ground floor hosts a "taste and discover" area for self-guided sampling and a "coffee theatre" with rotating masterclasses. A barista-led coffee bar offers steaming pours and flavor recommendations, while the Hidden Cup Coffee Bar downstairs serves exclusive recipes and seasonal zero-proof cocktails with a speakeasy vibe. The Nespresso Lounge invites guests to sit and linger, and self-service machines encourage experimentation. An upstairs wrapping and engraving station provides personalization for machines and capsules.
Read at Time Out New York
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