Pumpkin spice season marks the fall transition and has expanded from Starbucks to many chains, including Tim Hortons. Historically, Tim Hortons used a pumpkin spice syrup to flavor its lattes, and customer response was largely negative, with critics calling the flavor too subtle or nonexistent and ranking it lowest among sampled lattes. For the 2025 season, Tim Hortons is reportedly reformulating the recipe to include real pumpkin puree in the syrup to deliver a fresher, stronger pumpkin flavor. Competitors like Starbucks and Foxtail Coffee use real pumpkin and have scored higher in pumpkin spice latte comparisons.
The return of pumpkin spice season has become part of the transition from summer to fall, as anticipated as Halloween or Thanksgiving. Once upon a time, it was just Starbucks, but now everyone seems to want a piece of the pumpkin spice craze, and Tim Hortons is no different. But this year, Tim Hortons is making a major change: The chain is reportedly using pumpkin puree in its pumpkin spice lattes.
Historically, Tim Hortons has used a pumpkin spice syrup to flavor its lattes, and it has not gone over well. Fan feedback has been largely negative. Some critics said the flavor was too subtle to taste, while others felt it was so weak that they had to double-check their order because it didn't taste like anything. In more than one review, it scored the worst out of every pumpkin spice latte sampled.
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