"When Davon Moseley of @royaleeats first began posting pictures of the meals he cooked during the pandemic, little did he know that he was laying the foundations for a culinary empire. Several years and hundreds of uploads later, he's serving up soul food recipes to an audience larger than the population of his home city, Washington DC. As far as he's concerned, though, everything he's done up to this point is still an appetizer."
"After amassing millions of followers on Instagram, TikTok, and YouTube - and landing partnerships with companies like Kraft Foods and Brunch App - Moseley has started taking his business beyond social media. In addition to teaching classes, he recently published his first physical cookbook, Let's Get Into It: 130+ Comfort Food Recipes for Novice Cooks. He also launched his own production company, First Bite Studios, whose debut project, Borders, sees him traveling across California's diverse natural landscape in search of recipes inspired by local ingredients."
Davon Moseley began posting pictures of meals during the pandemic and grew a large audience by sharing soul food recipes. He amassed millions of followers on Instagram, TikTok, and YouTube and secured partnerships with brands like Kraft Foods and Brunch App. He expanded beyond social media by teaching classes, publishing a physical cookbook—Let's Get Into It: 130+ Comfort Food Recipes for Novice Cooks—and launching First Bite Studios. First Bite's debut project, Borders, follows him across California searching for ingredient-inspired recipes. A former health and wellness coach, he credits initial unfamiliarity with video editing and SEO and a commitment to cooking authentically for setting Royale Eats apart. He resists the label 'influencer.'
Read at Big Think
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