"Brian Armstrong founded Coinbase in 2012. Since then, he has built his company into a dominant crypto brand with products that range from wallets to stablecoins to a Bitcoin-themed credit card. Now, Armstrong's firm is pushing into a decidedly different market: Stocks, where it will compete with the likes of Schwab, Fidelity and arch-rival Robinhood. The decision to add stocks is part of Coinbase's plan to be an " everything exchange" where users can invest in stocks, prediction markets and more."
"A handful of firms, including Robinhood and Kraken, have offered a smattering of digital tokens that represent a claim on real world shares in companies like Apple and Tesla. Such tokens come with some of the advantages inherent to a blockchain. They can be traded across exchanges and settlement is instant, which frees up capital. At the same time, the current offerings amount to a type of derivative-rather than a stock issued directly on a blockchain-and"
Coinbase, founded in 2012, evolved into a major crypto brand with wallets, stablecoins, and a Bitcoin-themed credit card. The company is expanding into the stock market to compete with Schwab, Fidelity and Robinhood as part of a strategy to become an "everything exchange" offering stocks, prediction markets and more. The move aims to diversify revenue and widen the customer base, but competitive dynamics and execution risk make success uncertain. Coinbase emphasizes its crypto expertise, trusted brand, and custody scale as advantages for bridging traditional finance and crypto and fostering tokenized equities. Tokenized shares offer instant settlement and cross-exchange tradability but currently function as derivatives rather than native blockchain-issued stocks.
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