Ripple has adopted an aggressive acquisition strategy, akin to SoftBank, to enhance its financial services via XRP and its stablecoin, Ripple USD (RLUSD). The $1.25 billion acquisition of Hidden Road on April 8 allows Ripple to utilize RLUSD as collateral for prime brokerage products and migrate post-trade operations to the XRP Ledger. This approach highlights a shift away from in-house development towards building a diverse ecosystem through strategic investments, enabling Ripple to serve over 300 institutional clients effectively with its enhanced offerings in the financial sector.
Ripple's approach is reminiscent of SoftBank's acquisition strategy, leveraging aggressive investments and joint ventures rather than in-house development, indicating a goal of establishing a broader ecosystem.
With the acquisition of Hidden Road, Ripple integrates RLUSD into its prime brokerage products, enhancing its financial services capabilities and strengthening its position within the crypto ecosystem.
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