Bloomberg details that Morgan Stanley is in the initial phases of implementing spot Bitcoin and cryptocurrency trading within its ETrade brokerage platform, aiming to allow retail clients to trade directly. Set to launch next year, this initiative represents Morgan Stanley's most significant advancement into cryptocurrency services for everyday investors while continuing its existing offerings for wealthier clients. The initiative is propelled by a favorable regulatory climate and the rising price of Bitcoin, indicating deeper institutional adoption and competition with crypto-native exchanges like Coinbase.
Bloomberg reports that the Wall Street giant is in the early stages of planning to add spot Bitcoin and crypto trading capabilities to its ETrade brokerage platform.
The initiative, which executives expect to launch sometime next year, would represent Morgan Stanley's biggest push yet into providing Bitcoin and crypto services to retail investors.
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