Polymarket is making a big bet on pop culture
Briefly

Polymarket, a cryptocurrency-based prediction market, is experiencing growth after the DOJ and CFTC dropped investigations regarding U.S. licensing. The platform plans to acquire QCX, a CFTC-licensed derivatives exchange, granting it legal access to the U.S. market. Users can bet on various cultural events and outcomes, reinforcing Polymarket's identity as a pop culture brand. Users have placed roughly $6 billion in bets in 2025 alone, showcasing significant engagement. Polymarket has gained recognition as a leader in predicting probabilities of current events, attracting attention from various commentators and the media.
Polymarket allows users to bet on likelihood of various future events including elections, sports, and pop culture, becoming synonymous with understanding current event probabilities.
The platform's recent acquisition of QCX gives it fully legal access to the U.S. market, enhancing its credibility and presence among competitors in the prediction market space.
Read at Fast Company
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