Deliverability

Deliverability

Most of my work with re-engaging users is with folks who have been listed on a blocklist due to spam trap hits or who are dealing with major deliverability problems at consumer mailbox providers like Google and Yahoo. I don't normally recommend or even encourage clients without deliverability problems to run re-engagement campaigns. If things are working, there's no reason to shrink your subscriber base. Re-engagement is something I use to solve a problem, not something I do ore recommend as ongoing practice.