Archviz is adapting to technological advancements and client needs, moving from static images to video and animation as standard practice. Immersive formats like VR/AR are emerging alongside refined rendering technology and artificial intelligence. In 2025, notable trends include the increasing prevalence of animation and video, bolstered by social media's influence. Real-time rendering tools are streamlining workflows, enabling rapid updates and more dynamic presentations. While static imagery remains relevant, the communicative power of video enhances audience engagement, showcasing architectural ideas more effectively.
Video and animation are becoming the norm for a wide range of architectural projects, as they provide a more immersive experience compared to static images.
Real-time rendering tools, such as Lumion and Enscape, significantly enhance efficiency by allowing instant updates to images as changes are made to models.
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