Emma Chamberlain has designed a 100-piece collection for West Elm, featuring furniture, textiles, and decor that combines elegance with quirky thrift shop-inspired details. The collection includes items like a velvet sofa and cream lacquer cabinets, reflecting the tastes of today's twenty-somethings. Chamberlain's eclectic approach to home decorating emphasizes mixing styles and eras. West Elm's President, Day Kornbluth, recognized the appeal of Chamberlain's aesthetic for a new generation and sought to understand her creative process, highlighting the personal nature of home decoration.
""My approach to home decorating is inherently eclectic. Rather than choosing pieces based on what should go together, I choose what feels right to me, mixing styles and eras to create a space that feels unique.""
""For many tastemakers in our culture, the home is a secret obsession. They have a private, creative process to create their spaces. As a home brand, we have this enormous privilege to witness that process.""
Read at Fast Company
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