"I should say upfront that I'm a longtime hater of most trend reports and "in/out" lists. I find them about as interesting as hearing about someone else's dreams. But - if you believe Carl Jung, at least - dreams can still tell you something useful. Maybe not about what's actually going to happen, but about what's currently preoccupying the collective subconscious. And this year, the creative world clearly had one thing on its mind: the return of analogue."
"Some folks (including our own Ellis Tree here at It's Nice That) pointed to overworked, scanned, or heavily textured approaches to image-making. Adobe calls out hand-rendered and letterpress-inspired fonts. Emily Oberman describes it as anything "purposefully 'off'", while The Dieline 's Chloe Cordover talks about bleeding ink, typography drawn by children, and charcoal smudges. The specifics differ, but (whether or not they use the word analogue) the gravitation toward things that are tactically made and a bit rough around the edges is clear."
January prompts redefinition, and the design industry has focused trend reporting on an analogue resurgence. Noted features include overworked, scanned, or heavily textured imagery; hand-rendered and letterpress-inspired type; and purposefully 'off' elements such as bleeding ink, childlike typography, and charcoal smudges. The shift favors tactically made work that appears rough around the edges. Skepticism surrounds the authenticity of many supposedly handmade pieces, given the proliferation of seamless paper textures and distressed digital brushes marketed to imitate tactile surfaces. Faking 'realness' on a computer does not necessarily prove something wasn't made by AI and may offer little genuinely new.
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