"The name Formatech merges 'forma,' the Latin root meaning appearance or figure, with technology, underscoring its dual focus on aesthetic and technical performance. Instead of mimicking surfaces, the collection interprets them, capturing raw materials at specific stages of their lifecycle. Concrete, metal, and plaster are translated into stoneware that crystallizes their evolution over time, bearing the marks, patinas, and textures that narrate their transformation. This approach emphasizes design honesty: not perfection, but authenticity."
"Presented as a flexible design system rather than a decorative product, Formatech reinterprets foundational materials like concrete, metal, and plaster through advanced technology and sustainable production. Conceived from a dialogue between the company's industrial expertise and Gensler's design vision, the collection reflects on transformation, durability, and responsibility at a time when architecture increasingly demands both authenticity and environmental awareness. Each tile preserves the traces of time, the marks of tools, and the patinas that reveal lived experience."
Formatech is a porcelain stoneware collection created through a collaboration that merges industrial expertise and design vision to prioritize transformation, durability, and responsibility. The collection functions as a flexible design system that interprets concrete, metal, and plaster at specific lifecycle stages, preserving marks, patinas, and textures that convey time and use. The surfaces emphasize authenticity and design honesty rather than perfection, reframing ceramic material as an architectural instrument. The range offers a finely tuned palette available in three finishes, including Cast, which channels the inclusions and aggregates of concrete, to equip designers with expressive, enduring materials.
Read at designboom | architecture & design magazine
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