Justin Bieber's SKYLRK label has evolved into an experimental lifestyle project that extends beyond typical celebrity merch. The brand launched with oversized hoodies, bold-colored sweats, sporty sunglasses, and curated accessories like toques and racing-style eyewear. SKYLRK blends retro sportswear influences with futuristic, minimalist design, balancing cozy and cutting-edge aesthetics. Instagram posts showing moodboards and prototyping have built anticipation among 292 million followers. A newly posted wavy, sculptural bench prototype reflects SKYLRK branding and suggests a possible expansion into home goods and furniture, though the piece is not yet for sale.
Originally seen as an extension of Bieber's personal style, SKYLRK debuted with drops that included oversized hoodies, bold-colored sweats, sporty sunglasses, and tightly curated accessories like toques and racing-style eyewear. The brand's aesthetic straddles the line between cozy and cutting-edge, often drawing from retro sportswear and futuristic design simultaneously. But this wasn't just celebrity merch-it was a signal of Bieber's commitment to building a legitimate creative platform.
Bieber's Instagram has played a crucial role in building anticipation around SKYLRK. From moodboard-style dumps to behind-the-scenes glimpses at prototyping, he's given his 292 million followers front-row seats to his creative process. While previous posts hinted at expanding the label's footprint beyond fashion, few expected the next big reveal would involve furniture. Earlier this week, Bieber posted something different-photos of what appears to be the first prototype of a designer bench.
Crafted with a wavy, sculptural form, the bench echoes the design language seen in previous SKYLRK branding, particularly its flowing typography and minimalist aesthetic. In the caption, Bieber wrote, "Brought this @skylrk concept bench to life. First prototype. So grateful." The bench, though not currently available for sale, suggests that Bieber may be testing the waters for a home goods or furniture extension under the SKYLRK banner.
Collection
[
|
...
]