The D&AD New Blood festival showcased the remarkable talents of UK students in the creative industries. The judging experience was inspiring, revealing a wealth of innovative and thoughtful projects. Students like Amelie O'Sullivan presented compelling concepts, such as a fusion of Heinz and Crayola designed to address food poverty among children. Phoebe Peel’s impactful piece utilized poetry on cleaning cloths to highlight women's invisible labor. Overall, the festival displayed a robust defense of human creativity in the face of advancing artificial intelligence.
Amelie O'Sullivan's work, combining Heinz and Crayola to support children experiencing food poverty, showcases innovative design and social impact through playful branding."
Phoebe Peel's project, 'Women's Invisible Labour', effectively uses a printed poem on a cleaning cloth, merging medium and message in a thought-provoking manner.
Judging the D&AD New Blood festival left a profound impression about the creativity and potential within the industry, highlighting the resilience of human creativity against AI.
The selection of projects presented at the festival reaffirmed the crucial role of original creativity and innovation, which machines cannot replicate.
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