"Each MATTER rug begins not with a sketch, but with code. Snøhetta developed a set of randomized algorithms to generate patterns that mimic the randomness found in nature. "Nature shows us that function doesn't require uniformity, in fact, its beauty often lies in what seems random," notes Marius Myking, Director of Snøhetta Product design. "In our collaboration with Ege, we set out to recreate that natural logic.""
""Rather than viewing the carpet as a single surface, we approached it as a woven landscape - built from multiple threads that can be individually manipulated. From code to pixel, pixel to thread, and thread to carpet, we investigated how micro-scale design can shape macro-scale spaces. The result is a surface that feels uniform yet constantly shifting - ever-changing as you move through the space.""
MATTER is a flat-woven carpet series by Snøhetta and Ege Carpets that centers randomness through generative code and recycled yarns. Each rug begins with randomized algorithms designed to mimic natural randomness rather than a traditional sketch, producing unique, non-repeating patterns. Up close, shifting lines appear subtle; from a distance they form tonal washes that feel alive and energetic. The project treats the carpet as a woven landscape where micro-scale elements — from code to pixel to thread — are manipulated to shape macro-scale spatial effects. The collection is unified by two parallel palettes of eighteen core hues: one muted, one saturated.
Read at Design Milk
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