A design response targets a small courtyard near the Guomao CBD in Beijing, seeking to compete with nearby chain coffee brands and boutique coffee shops. The design aims to attract visitors and encourage lingering, repeat visits, and purchases through spatial and interior effects. The proposal embeds a garden-like greenhouse into the indoor relaxation area, creating a calming, plant-filled environment within a commercial setting. The greenhouse concept prioritizes atmosphere and extended stay rather than transient transactions. The strategy leverages unique experiential value to differentiate from surrounding food and beverage options and to cultivate customer retention.
Our reflection on commerce considers what kind of architecture and interior effect can be presented in a small courtyard located near the Guomao CBD in Beijing, enabling competition with the surrounding chain coffee brands and boutique coffee shops. The aim is not only to attract people but also to provide a space where they can linger, stay, and be willing to make repeat purchases. Therefore, we proposed the somewhat avant-garde idea of 'building a greenhouse in Beijing's CBD,' which incorporates a garden into the indoor relaxation area.
Therefore, we proposed the somewhat avant-garde idea of 'building a greenhouse in Beijing's CBD,' which incorporates a garden into the indoor relaxation area.
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