The rise of AI underscores the importance of designers rather than posing a threat to their roles. While AI can generate numerous outputs, it lacks the ability to determine which creations hold value. This positions designers as pivotal in discerning quality from quantity. Additionally, the evolution of design work has moved from requiring extensive technical skills to the emphasis on conceptual worth. The focus now lies on whether something is worth creating, making taste the crucial filter in decision-making processes.
AI can generate almost anything, but it cannot decide what should exist. That is the designer's role. Taste is what separates a flood of generic outputs from work that makes people stop, look, and feel something.
The challenge has shifted from 'Can you build it?' to 'Is it worth building?'. Taste is the filter that decides what deserves to be made.
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