"Back in 1966, ahead of the onset of the Quartz Crisis, Girard-Perregaux set up an R&D arm within its manufacture in La Chaux de Fonds to look into the potential benefits of quartz technology. Five years later in 1971, it unveiled the calibre GP350 - beating at 32,768 Hz, it established a standard that other Swiss firms could rally to."
"Fitting this movement's COSC-certified successor within the Laureato, this movement helped launch a luxury sports watch based not upon legacy technology, but upon the latest and most accurate equipment then available. By 1977, some 83% of quartz-related patents carrying COSC certification emanated from GP, allowing the firm to deftly sidestep a revolution that swallowed myriad competitors whole - or at least severely impacted their businesses."
Launched in 1975, the Girard-Perregaux Laureato features an octagonal bezel, round housing, and integrated bracelet while differing from contemporaneous designs through its movement. Girard-Perregaux established an R&D arm in 1966 to pursue quartz technology and in 1971 unveiled the calibre GP350, beating at 32,768 Hz and establishing a standard. The Laureato housed a COSC-certified successor of that movement, positioning the model as a luxury sports watch rooted in cutting-edge accuracy. By 1977 Girard-Perregaux accounted for approximately 83% of quartz-related COSC-certified patents, enabling the firm to weather the Quartz Crisis. The 50th-anniversary Laureato FIFTY is limited to 200 pieces, measures 39mm by 9.8mm, and offers 150m water resistance.
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