The Names to Know in Scandinavian Homeware

"While London, Milan, Paris, and New York still hold the fashion capital title, some now class the home of hygge as the fifth city within that cohort; the place where many Scandinavian designers have launched their brands to a global audience. We have it to thank for platforming the famed minimalist-meets-maximalist (think: pared down silhouettes in brash hues) aesthetic that's now synonymous with the region."

"For the past decade, Nordic Knots has been pioneering a Scandinavian aesthetic via home textiles, and has become renowned for its high quality, unique rugs. But don't expect beige numbers that would skew heavily towards the minimalist side of the spectrum. Each design has a considered inspiration point that harks to its Swedish nationality. Take this brick-like design: it looks to the Swedish Grace period, the early 20th-century design movement that incorporates geometric designs with neoclassicism."

London, Milan, Paris, and New York remain major fashion capitals, with Copenhagen often labeled a fifth due to hygge and the global rise of Scandinavian designers. Scandinavian aesthetic pairs pared-back silhouettes with bold colors and is moving from wardrobes into homes. Nordic brands are bringing high-quality textiles, distinctive patterning, and considered design into interiors through rugs, curtains, bedding, lighting, and furniture. Nordic Knots produces rugs inspired by Swedish heritage and the Swedish Grace movement, while Gubi collaborates with international designers to reinterpret classics using color and contemporary finishes. The Nordic approach emphasizes craftsmanship, intentional motifs, and cohesive application throughout the home.

Read at Elite Traveler