The workplace needs to be designed like an 'experience,' says Gensler's Ray Yuen, as employees resist the return to office | Fortune
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The workplace needs to be designed like an 'experience,' says Gensler's Ray Yuen, as employees resist the return to office | Fortune
""We're no longer just designing workplaces, we're actually designing experiences," said Yuen, at the Fortune Brainstorm Design forum in Macau on Dec. 2. "You've really got to make the campus or the workplace more than work, and that's the fun part of it.""
""They didn't even mention anything about work-everybody just picked the stuff that we really want as human beings," he added."
""We designed it [their office] with 15 different food offerings, including trying to bring Blue Bottle in. We ended up [also] designing a secret [vinyl] bar," said Yuen."
Companies including Amazon, JPMorgan, Goldman Sachs and Instagram have issued return-to-office mandates, often seeking full five-day in-office attendance to boost cooperation and creativity. Many employees prefer hybrid work for flexibility without productivity loss. Workplace designers must build attractive spaces that draw staff back by focusing on human needs such as food and wellness, and by creating experience-driven campuses. Projects include offices with multiple food offerings and unique amenities like a secret vinyl bar. Designers are increasingly prioritizing transformable workspaces, replacing built-in elements with modular, removable furniture to allow flexible conversion between dining, social and work functions.
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