Greater Long Island, founded by Michael White, employs engaging writing and visuals to attract readers in suburban communities. The site has achieved impressive metrics, with over 600,000 monthly unique visitors and 850,000 pageviews. It aims to cater to a younger demographic, providing local news with a chatty and accessible style. Recognized as the 'Best Long Island News Site' in 2021, it has maintained independent ownership, even rejecting acquisition offers from larger newspaper groups. White's vision reflects a modern approach to addressing the declining local journalism landscape.
Michael White founded Greater Long Island to bring big-city writing and packaging to small communities, integrating a quick, chatty writing style to attract readers.
Greater Long Island exemplifies success in local journalism with over 600,000 unique visitors and 850,000 pageviews monthly, expected to hit 10 million by year's end.
The site was recognized as the 'Best Long Island News Site' by the Press Club of Long Island in 2021, gaining traction amidst local journalism's decline.
Despite offers from larger newspaper groups, White chose to maintain independent ownership of Greater Long Island, valuing its significance over potential buyouts.
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