AI influencers, or virtual influencers, are digital personas created using AI and CGI, rapidly transforming the influencer marketing landscape. They emulate human behaviors, engaging followers and collaborating with brands, yet remain entirely virtual. Notable types include non-human characters, animated humans, and hyper-realistic CGI models. While they do not intend to replace human influencers, they offer innovative avenues for brand storytelling and consumer interaction. As marketers adapt to this trend, understanding AI influencers' development and application is essential to remain relevant in a competitive market.
AI influencers are changing the game in influencer marketing, offering innovative opportunities for creative campaigns and redefining brand storytelling and customer interactions.
Understanding the evolution and usage of AI influencers is crucial for marketers who wish to stay competitive in the rapidly evolving landscape of influencer marketing.
#ai-influencers #-influencer-marketing #-digital-marketing #-brand-storytelling #-virtual-influencers
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