Generative AI assistants like ChatGPT are diminishing traditional online search traffic, adversely affecting news sites' visitor numbers and their critical advertising revenue. A study by Pew Research Centre indicates that AI-generated summaries in Google searches lead to a 50% reduction in user clicks on suggested links compared to conventional search results. Industry experts warn that these trends signal an impending crisis for publishers, who must adapt to survive the challenges posed by AI in the digital landscape.
AI-generated summaries now appearing regularly in Google searches discourage users from clicking through to source articles.
When AI summaries are present, users click on suggested links half as often compared to traditional searches.
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